Prelude - As Homer Simpson once said, "I'm a male between 25 and 35. All advertisers listen to me. Ummm beer peanuts." Yes 18 to 34 year guys buy things. Very dumb self centred things. So who better to advertise to? Really want their attention? Find the best way to collide sex and sports. Voila: the lingerie bowl. Now this Superbowl half time pay per view event has morphed into being, wait for it, a league! Is this sh#$ for real?
Sport - Football (sorta)
Event - This weekend, the Lingerie Football League recruited 'players' for their new league.
Point to say - "Have you heard of the Lingerie Bowl?"
Follow up point - "Did you hear that there will be a league?"
Get out of the conversation - "Are you going to watch?" Depending on the look you give when asking that question, or the tone you use, conversation will be over in a hurry.
Backgrounder
We could go down the path of advertising to explain this league. But that is a given as to why this was created. History will show that sideshows invented for the Superbowl have been around for a long time (eg Bud Bowl).
Let's instead concentrate on if this "league" will last or not. Of course not.
As a sporting event, the play is horrible. Are the women athletic? Of course they are. But the play is atrocious.
So will it last for as long guys can watch soft porn. Great at the start, but then boring. Really boring. And further, what are you cheering about? The 8 missed tackles per play?
Guys love stats. It is what they use to make conversation with each other. Where are the stats in this league? Check out this page. Her stats are 5.6, 120 pounds, age 20. Um and she runs the 40 yards how fast? Oh yeah. Forgot. Doesn't matter.
Bottom line, no, it won't last. But what will last is the depth that we've taken the collision of sex and sports.
Links
Football cough league web site
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